Invisible Universe Expands ‘Qai Qai’ Franchise

Invisible Universe, the team behind the animated show, “Qai Qai,” inspired by Serena Williams’ daughter Olympia’s favorite doll, is expanding the franchise with a new show debuting, “Dance with Qai Qai.”   

“It has been amazing to see how ‘Qai Qai’ has captured the hearts of so many young fans, so we’re thrilled to introduce them to ‘Dance with Qai Qai,’” says Serena Williams. “What better way to keep your kids active than by learning dance moves from Qai Qai herself? As a family who loves to dance, I know I’ll be right next to my daughter, practicing our new moves. We can’t wait for other families to get to watch – and dance – together!”  

The new series comes as “Qai Qai,” which debuted on YouTube in January, has reached over 32 million YouTube views, with an additional 1.5 billion views on her other social channels. “Dance with Qai Qai” is available on YouTube now. 

“We’ve enjoyed collaborating with Serena and Olympia to bring the ‘Qai Qai’ franchise to life, and fans have flocked to this loveable character,” says Tricia Biggio, co-founder, chief executive officer, Invisible Universe. “‘Dance with Qai Qai’ inspires kids to get up and move, and it’s already inspired some dance parties in my home with my kids. Excited to share that joy with the rest of the world.” 

Related:Invisible Universe Appoints Segal Licensing as Licensing Agent in U.S. and Canada