Banijay Kids & Family Secures Licensing Agents and Plush Deal for Mr Bean

Banijay Kids & Family, a global leader in children’s entertainment behind hit shows such as “Totally Spies!,” has announced it is representing the worldwide licensing and merchandising rights for the Mr Bean brand. It has secured three international agents and confirmed a deal for a plush collectible with consumer products marketing company Danbury Mint.

Bulldog in the U.K., WP Brands in Australia and New Zealand,and Black White Orange in the Indian subcontinent will represent the brand. Additionally, Banijay Kids & Family has signed a deal with Danbury Mint for a Steiff collectible Mr Bean Bear in the U.S., Germany and the U.K.

At the start of the year, it was announced “Mr Bean: The Animated Series” had been commissioned for a fourth run, produced by Tiger Aspect Kids & Family, in partnership with Warner Bros. Discovery and ITVX, through deals agreed by Banijay Rights. Executive produced and voiced by Rowan Atkinson, it will air on Cartoonito and HBO Max across EMEA, on Warner Bros. Discovery’s kids channels and streaming services across Southeast Asia and South Asia, and on ITVX Kids in the U.K. and Eire from 2025.

“Mr Bean is a globally loved icon that has maintained unrivalled worldwide appeal for 30+ years,” says Roubina Tchoboian, head, global licensing, Banijay Kids & Family. “We are proud to be representing the brand, and with Bulldog, WP Brands and Black White Orange in place, we have the perfect partners to trigger an ambitious and extensive licensing program, which meets the huge appetite from fans across the world.”

One of the licensing industry’s leading agencies, Bulldog Licensing, works with many of the world’s top brand owners to develop merchandise programs ready for the international and domestic licensing markets. WP Brands, based in Melbourne, Australia, partners with and manages some of the world’s largest consumer product brands and licenses. Mumbai-based Black White Orange, (BWO) is a one-stop-shop for brand owners looking to expand into new Consumer Product categories, through Licensing & Merchandising or Strategic Partnerships. With an unwavering dedication to pushing boundaries and achieving firsts, BWO continues to strive for excellence, leaving an indelible mark in the Brand Licensing industry. And united by the Mr Bean brand, they are collectively a true licensing force.

Banijay Kids & Family’s collective of first-class producers and talent is behind some of the biggest kids brands in the world. As brand builders and experts at amplifying IP, it delivers creative and impactful 360 brand strategies for its shows.