April 6, 2018
World Wrestling Entertainment announced that it has adopted a new business model for future growth, including formally rebranding itself as WWE.
“The new business model of the company better reflects what WWE is all about, being a global entertainment company,” says Vince McMahon, chairman and chief executive officer at WWE. “We will always be loyal to our core business that made WWE a globally known entity, however, the future of WWE will be the addition of
new entertainment content opportunities beyond the ring.”
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