Retail Monster has acquired licensing rights to One Animation’s “Oddbods” property in the U.K. and Ireland.

Retail Monster plans to leverage the rights for a full portfolio of product categories including ancillary toys, BTS and stationery, publishing, food and beverage, gifting and novelties, promotions and live events.

“We’re very excited to welcome the Oddbods to our portfolio; not only is the show exceptionally funny, but it also has a great core message, which encourages kids to celebrate their own individuality and that of others, at a time that resonates particularly strongly with fans today,” says Gemma Witts, managing director, Europe, Retail Monster. “The truly eye-watering audience numbers are testament to this, and we can’t wait to get started on translating the fun and humor of the show into relevant and engaging product formats and brand experiences.”

In Europe, “Oddbods” is represented by the licensing agency Plantea Junior. The agency added the animated television series property to its portfolio earlier this year.