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'Pingu' to Take Europe by Storm

'Pingu' to Take Europe by Storm
Tokyo-based Sony Creative Products has entered a distribution partnership with Sony Music Entertainment Espana on behalf of rights owner Mattel for the animated series “Pingu.”

The alliance was first announced at Brand Licensing Europe in October.

As part of the deal, Sony Music Entertainment Espana will distribute the animated series in a host of European and Latin American territories (excluding Brazil).

The two Sony divisions will work together to create “Pingu”-themed products and promotions targeting the European markets.

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