Peacock Lands on Roku

The deal sees Peacock reach an estimated 100 million people currently using Roku devices to stream video content. For Roku, the partnership will provide customers access to Peacock’s 20,000 hours of on-demand movies and shows, as well as live news and sports programming.

“We are excited to bring Peacock and its unrivaled catalog to millions of Americans who enjoy entertainment on their favorite Roku devices,” says Maggie McLean Suniewick, president, business development and partnerships, Peacock. “Roku customers are engaged streamers, and we know they’ll love access to a wide range of free and paid content.”

NBCUniversal launched

last July. Since debuting, the streaming platform has scored

and put it on track to reach 30 to 35 million monthly active accounts by 2024.

“Audience demand for compelling content is fueling a surging