NBCUniversal has announced its streaming service Peacock is now available on the Roku platform.
The deal sees Peacock reach an estimated 100 million people currently using Roku devices to stream video content. For Roku, the partnership will provide customers access to Peacock’s 20,000 hours of on-demand movies and shows, as well as live news and sports programming.
“We are excited to bring Peacock and its unrivaled catalog to millions of Americans who enjoy entertainment on their favorite Roku devices,” says Maggie McLean Suniewick, president, business development and partnerships, Peacock. “Roku customers are engaged streamers, and we know they’ll love access to a wide range of free and paid content.”
NBCUniversal launched Peacock’s free and premium tier services last July. Since debuting, the streaming platform has scored more than 15 million subscribers and put it on track to reach 30 to 35 million monthly active accounts by 2024.
“Audience demand for compelling content is fueling a surging shift to streaming for a majority of American households today,” says Tedd Cittadine, vice president, content acquisition, Roku. “We’re focused on delivering the kind of high-quality news and entertainment content Roku users want and love and we’re excited to welcome Peacock’s world-class programming to America’s [number one] TV streaming platform and help NBCUniversal build a bigger fan base through our industry-leading, audience development tools.”