NBCUniversal’s Peacock streaming service has reached more than 15 million sign-ups, according to The Hollywood Reporter.
Brian Roberts, chief executive officer and chairman, Comcast, revealed the news in a virtual conference. At the end of July of this year, Peacock had reached 10 million signups, with Roberts saying that the streaming service had exceeded their expectations. It hopes to reach 30-35 million monthly active accounts by 2024.
According to Roberts, the 15 million mark has allowed Peacock to reach the No. 2 streaming app, sitting just behind Netflix, while Comcast’s Xfinity X1 TV service platform is at No. 3, behind Netflix and YouTube.
NBCUniversal’s overall business is also in the process of bouncing back, with the return of sports and productions and the reopening of theme parks.
"2020 isn't really launching a lot of new movies; next year we are going to have a down year even as we may have a strong slate," says Roberts. "It is probably going to take to 2022 to be back to normalization... We are not back to where we were, but I think there are real, encouraging signs… We are seeing a nice pick-up in demand. Scatter is improving almost every day, a really good sign for both the third and fourth quarter. And, of course, it's great to have football back."