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NBCUniversal Launches Peacock

TAGS: Peacock
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NBCUniversal’s foray into streaming debuted with free and premium tiers.

NBCUniversal official launched its entry into the streaming content space with the debut of Peacock on July 15.

The streaming platform debuted with more than 13,000 hours of content available to its free and premium subscribers. Peacock offers three tiers for subscribers:

  • An ad-supported free tier;
  • An ad-supported premium tier for $4.99/month; and
  • an ad-free version of the premium tier for $9.99/month.

NBCUniversal’s platform comes programmed with content from the company’s portfolio of entertainment companies and new partners. Content comes from studios and television stations, including the U.S.A Network, Fox, Universal Pictures, Sky, Comcast, DreamWorks, Focus Features, Illumination and ViacomCBS.

“This is a historic moment for our company as we proudly introduce Peacock to consumers nationwide—a groundbreaking vision that was brought to life by an incredible team of people from across Comcast, NBCUniversal and Sky,” says Matt Strauss, chairman, Peacock. “From current, classic and original movies and shows, to live news, sports, curated channels and trending content from around the world, Peacock is the only free, premium ad-supported streaming service that brings together everything consumers love about television and streaming—all in one place.”

Interested consumers can watch Peacock on Apple devices. Google platforms, Microsoft’s Xbox One family of devices, VIZIO SmartCast TVs and LG Smart TVs. The service is also available as part of cable packages from Comcast and Cox.

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