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Moonbug Appoints Brand Energy for Licensing in France

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Properties such as “CoComelon” are getting a French licensing program.

Moonbug Entertainment has appointed Brand Energy to represent the licensing rights of its kids’ entertainment properties in France.

“In France, 76 percent of kids ages 4-14 own their own personal screen,” says Alexandre Ardant, co-founder, Brand Energy. “Moonbug has developed a fantastic catalog of streaming age-specific content that is both very entertaining and geared towards helping children develop their social and emotional skills, knowledge and confidence. Kids love the shows and so do their parents!”

Brand Energy will oversee finding local partners to develop licensed products under Moonbug’s brands. The Paris-based agency will also assist Moonbug with the promotion of the studio’s global and pan-European partner’s licensed products in the French market.

Moonbug has already signed on more than 120 licensees worldwide, including best-in-class partners Jazwares/Bandai, Ravensburger, Crayola, Harper Collins and Mandadori, to name a few. Products will be distributed at major retailers, including Walmart and Target in the U.S., Amazon and ASDA, Sainsbury and Smyths Toys in the U.K.

“At Brand Energy we believe digital brands will play a major role in the licensing business,” says Benoit Roque, co-founder, Brand Energy. “Our challenge in France is to help retailers and manufacturers understand that it is no longer all about what is on TV. Preschoolers are not waiting for their favorite shows to play on traditional television, they are watching them on demand.”

In France, the first “CoComelon” products will hit the shelves this fall in major supermarket chains and specialty shops.

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