The deal grants Golden Bear the rights for the U.K., Ireland, EMEA and Australia. The “Bing” toy line will consist of basic, talking, feature, night-time and jumbo plush; figurines; playsets; role-play items; bath toys; wooden peg puzzles and more.

The line is set to debut in fall 2019. “We’re thrilled to welcome Golden Bear to the ‘Bing’ family,” says Sandra Vauthier-Cellier, chief commercial officer, Acamar Films. “The team has demonstrated a genuine passion for the property, and their record of success in the preschool sector is unrivaled.

They are undoubtedly the perfect partner to capture the unique essence and values of ‘Bing’ and transform them into a range of toys that children and parents love.”