The line is set to debut in fall 2019. “We’re thrilled to welcome Golden Bear to the ‘Bing’ family,” says Sandra Vauthier-Cellier, chief commercial officer, Acamar Films. “The team has demonstrated a genuine passion for the property, and their record of success in the preschool sector is unrivaled.
They are undoubtedly the perfect partner to capture the unique essence and values of ‘Bing’ and transform them into a range of toys that children and parents love.”
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.