Endeavor has announced its investment in digital media company Whalerock Industries.

The investment sees Endeavor become a strategic operating partner in Whalerock. Lloyd Braun, chief executive officer, Whalerock will become president of Endeavor’s representation and management businesses. The business includes WME, IMG Models, The Wall Group, Art + Commerce and LENS, and IMG’s global licensing business.

“Lloyd is an innovative, creative executive with an innate ability to identify and grow successful businesses for individuals and brands,” says Mark Shapiro, president, Endeavor. “In this new role, Lloyd will be charged with harnessing our collective resources to elevate our offerings for clients across entertainment, sports and fashion. Lloyd possesses a rare and unique perspective, having held executive positions at the intersection of talent management, content creation and digital production. I was lucky enough to work with Lloyd while he was at ABC, where I witnessed firsthand his significant expertise and passion for the creative community.”

Founded by Braun in 2007, Whalerock specializes in strategic consulting and organizational design, and will be led moving forward by Anne-Marie O’Neill, current chief operating officer, Whalerock, who will become the chief executive officer. The Whalerock team will work closely with 160over90, the global creative agency within Endeavor, to serve the world’s leading brands.

“Artists and creators have more influence and power than ever before, and I’m excited to be joining Endeavor in a role that will help our clients best capitalize on all the resources available to them across our network,” says Braun. “These teams are the best in the business, and I’m proud to support their continued growth.”