European kids’ content producer Cottonwood Media has announced a new licensing partnership with South Korea’s Asiana Licensing for the preschool animation series “The Ollie & Moon Show.”

A merchandising program has been put in place to cover publishing, toys, apparel, collectibles and promotions. The partnership follows the debut of “The Ollie & Moon Show” TV series on EBS in South Korea.

“Asiana Licensing is a perfect partner to extend this brand into the L&M arena as they have an unparalleled understanding of what the Korean audience wants when it comes to buying licensed merchandise, as well as an impressive track record for building promotional partnerships,” says Ana Micoud, founder, The Wizards.

The deal was brokered by Ana Micoud, who spearheads Cottonwood’s licensing business through her company The Wizards.

“We are delighted to be representing the L&M rights for ‘The Ollie & Moon Show,’” says Hangyung Kim, brand manager, Asiana Licensing. “The TV series was extremely well received by viewers when it aired on EBS, captivating young audiences with its globetrotting storylines and educational/entertaining details, which feature cultural experiences in various countries. As such, this is perfect timing to bring the adorable heroes of the show into the daily lives of children and their parents in Korea.”