StinkyKids has appointed ICM Partners as its exclusive brand agent. In addition to representing the property for licensing, ICM will work to promote children’s author and StinkyKids’ creator Britt Menzies.

ICM will build StinkyKids’ already solid licensing and publishing programs, which currently include storybooks, soft-bodied dolls, bikes, skates, skateboards, scooters, safety gear and accessories.

StinkyKids also debuted a live musical this spring, which was named as 2012’s Best Family Show by the Off-Broadway Alliance. StinkyKids has partnered with Theatrical Rights Worldwide to make the musical available for worldwide publication and licensing.

In addition, ICM will work with StinkyKids and Jarrett Creative to develop and produce an animated series based on the brand’s books for early grade school kids.

“With ICM’s expertise in television, motion pictures, concerts, publishing, theater, lectures, branded entertainment, licensing and merchandising, the StinkyKids brand encompasses all of these categories and will continue growing to become a successful and adored worldwide brand with ICM as its exclusive agent,” says Menzies.