The licensing deal, which will enable Skillz’ developers to create UFC-branded competitive mobile games that are co-marketed by UFC and Skillz, was revealed at the Game Developers Conference in San Francisco.
“Skillz’ partnership with UFC is part of our winning strategy that aligns Skillz’ disruptive competitive mobile games platform with the business of sport,” says Andrew Paradise, chief executive officer, Skillz. “We’re delivering an enticing opportunity for developers to create the most innovative, branded mobile games for UFC’s millions of loyal fans worldwide. The popularity of the UFC brand, which represents one of the fastest-rising sports globally, combined with Skillz’ mobile gaming expertise, is a huge win for developers seeking to monetize and grow their games through the power of competition. We look forward to nurturing this incredible collaboration to life in the coming months and years.”
The deal allows selected game creators from Skillz’ developer community to utilize certain UFC and UFC athlete intellectual property for mobile game creation and marketing. The new UFC-branded mobile games are slated to launch in 2023.
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