Australian sports collectible company Tap’N’Play is venturing into the U.K., launching the first mainstream cricket collectible in the region in more than 20 years–and the first to feature the England Women’s Cricket Team.
The launch got off to a great start thanks to England men’s opening Test victory against India at Edgbaston, with trading card packets selling throughout the match at the Birmingham venue. Spar, Tesco and other convenience stores have also seen encouraging preliminary sales.
To increase product awareness, Tap’N’Play has organized giveaway initiatives with county cricket clubs and junior coaching courses, beginning with Warwickshire County Cricket Club on August 9. Tap’N’Play limited-edition Official 2018 England Cricket Trading Cards are available in shops now.