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Sanrio, Liverpool F.C. Launch New Hello Kitty Collab

Hello Kitty is turning 45. To celebrate, Liverpool F.C. is bringing new Sanrio brand collaborations to kids everywhere.

From children’s backpacks to drink bottles, stationery sets and footballs, the new LFC range merges sport, style and Sanrio’s globally celebrated character IP Hello Kitty.

The LFC x Hello Kitty collaboration, created for babies, girls and women, features 35 branded pieces of apparel and accessories, with headline ranges such as the Junior Sports Set, Women’s Sweatshirt and cozy pajama set for babies.

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To mark the launch, Hello Kitty herself made an appearance at the club’s Anfield in-stadium store with the LFC mascot Mighty Red, offering fun activities, photo opportunities and prize giveaways.

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