The new Manchester City Third Kit aims to celebrate the music and fashion culture of the city by creating a bespoke paisley pattern that features details of the club’s crest. The pattern is synonymous with artists from the Mod and the Brit Pop eras of the 1990s and was a staple of youth fashion in the 1960s, influencing fashion and music culture in Manchester for generations.
“For the City Third Kit, we looked at cultural influences from Manchester that have impacted the world,” says David Bremond, product line management head, teamsport licensed, PUMA. “Manchester is a city recognized globally for its football and its music scene, so for this special jersey, we have designed a one-off, exclusive paisley pattern on the jersey. For the design we have utilized the rose and the three rivers from the club’s crest to create this unique jersey at the junction of football, music and fashion.”
The new Manchester City Third Jersey
To support the launch of the new kit, City supporters Tom Ogden and Joe Donovan from The Blossoms, an indie pop band from Stockport in Greater Manchester, took part in a photo shoot led by photographer and fellow fan Kevin Cummins, whose work has documented moments of Manchester’s musical past.
“I’ve never seen a kit like this before; it’s different, and I think it’s really smart,” says Tom Ogden, singer, The Blossoms. “Manchester is obviously proud of its music scene, and it’s good to showcase that and give this kit a story behind it. There’s always been an affinity between Manchester bands and Manchester football, and after last year’s Haçienda-inspired kit, it’s great to see another nod to the Manchester music scene.”
The new Manchester City Third Kit is available now atPUMA.com
and at select retailers worldwide.PUMA has revealed its latest kit for Manchester City.
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