Sponsored By

PUMA Unveils Manchester City Third Kit

PUMA has revealed its latest kit for Manchester City.

License Global

August 27, 2020

2 Min Read

PUMA has unveiled Manchester City’s Third Kit for the 2020/21 season.
The new Manchester City Third Kit aims to celebrate the music and fashion culture of the city by creating a bespoke paisley pattern that features details of the club’s crest. The pattern is synonymous with artists from the Mod and the Brit Pop eras of the 1990s and was a staple of youth fashion in the 1960s, influencing fashion and music culture in Manchester for generations. 
“For the City Third Kit, we looked at cultural influences from Manchester that have impacted the world,” says David Bremond, product line management head, teamsport licensed, PUMA. “Manchester is a city recognized globally for its football and its music scene, so for this special jersey, we have designed a one-off, exclusive paisley pattern on the jersey. For the design we have utilized the rose and the three rivers from the club’s crest to create this unique jersey at the junction of football, music and fashion.”

The new Manchester City Third Jersey features an all over bespoke paisley pattern printed tone-on-tone within a white jersey. The kit is completed with navy blue shorts and white socks. This new jersey echoes the Home Kit and Away Kit with further inspiration taken from the city of Manchester and its history.

To support the launch of the new kit, City supporters Tom Ogden and Joe Donovan from The Blossoms, an indie pop band from Stockport in Greater Manchester, took part in a photo shoot led by photographer and fellow fan Kevin Cummins, whose work has documented moments of Manchester’s musical past. 

“I’ve never seen a kit like this before; it’s different, and I think it’s really smart,” says Tom Ogden, singer, The Blossoms. “Manchester is obviously proud of its music scene, and it’s good to showcase that and give this kit a story behind it. There’s always been an affinity between Manchester bands and Manchester football, and after last year’s Haçienda-inspired kit, it’s great to see another nod to the Manchester music scene.”
The new Manchester City Third Kit is available now at PUMA.com, ManCity.com and at select retailers worldwide.PUMA has revealed its latest kit for Manchester City.

Read more about:

Manchester CityPUMA

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like