ShopNHL.com, the official online store of the National Hockey League and its 30 member clubs, is highlighting its products this holiday season with a national campaign.

In the NHL’s first foray into animation, the national TV spot, “NHL Workshop,” show NHL licensed products coming to life and using teamwork to fulfill holiday gift orders. Multiple teams and products from NHL merchandise partners Reebok, Bleacher Creatures, Ty, Plushland and Forever Collectibles appear in the ad, which will air in the U.S. and Canada.