K’Nex Builds Nitro Circus Toys

Nitro Circus has teamed up with K’Nex to create a range of building toys inspired by the global action sports entertainment brand.

April 6, 2018

Construction sets based on the sports entertainment brand will hit shelves in fall 2017.

Nitro Circus has teamed up with K’Nex to create a range of building toys inspired by the global action sports entertainment brand.

The new construction toys will include a number of Nitro Circus bikes as well as building sets to “perform” action stunts from the show.

“Nitro Circus building sets from K’Nex will bring these exciting live-action events to life in a new way,” says Michael Araten, president and chief executive officer, K’Nex Brands. “Children of all ages will have the opportunity to bring the world of Nitro Circus into their homes. They will be able to build a variety of bikes and construct awesome stunts right in their own living room.”

The Nitro Circus-branded building toys are slated to launch in fall 2017.

“We are thrilled to partner with K’Nex, an established leader in this space, and bring all the excitement of Nitro Circus home,” says Peter Maule, global head, licensing, Nitro Circus. “We are excited about their award-winning innovation that will put smiles on kids’ faces

around the world as well as encourage creative play and rev up imagination.”