The Hurley x '47 x MLB collection combines baseball with the Hurley surfer point of view.
"At the end of the day, it's about a shared love of sport,” says Brett Simpson, pro surfer and head, sports marketing, Hurley's. “And having fun. There's something nostalgic about tossing the ball around, going to a game, or spending all day at the beach with your friends. So, to me, this collection is about all those carefree summertime feelings of my youth – just with better clothes."
"This year we celebrate 75 years of designing premium sportswear for consumers around the world,” says Dave Zaleznick, vice president, brand, '47. “This collaboration with Hurley blends their passion for surfing with our baseball roots, creating an authentic, tropical-inspired MLB collection so fans can cheer on their favorite team all summer long."
This iteration of the collaboration between Hurley, '47 and MLB is a celebrationof summer, featuring custom floral prints showcasing each team's colors and logos in styles needed for spirited beach days and game days. Fans can choose from two best-selling Hurley boardshorts, the Phantom Tailgate and Cannonball Volley boardshorts, four hat styles including a straw lifeguard hat, the '47 Captain featuring a flat bill and unstructured crown, the '47 MVP equipped with Phantom technology and the '47 Trucker with breathable mesh panels. The Hurley x '47 x MLB Collection is rounded out by Hurley's best-selling short-sleeve T-shirt reworked with big team logos.
The Hurley x '47 x MLB Collection can be found online at Hurley.com and 47brand.com, at retailers nationwide and at MLB stadiums across the country.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.