Fresno State has continued its partnership with the Collegiate Licensing Company, the licensing affiliate of IMG College, which will continue to manage the university’s trademark licensing program through to 2025. Fresno State first partnered with CLC in 1983.

In the past decade, revenue from the university’s licensing program has grown by more 250 percent with product placed at retailers including Victoria's Secret, Costco, Sam's Club and Dick's Sporting Goods.