“To see the enthusiasm and professionalism shown by IMG throughout our initial discussions provided us with further evidence of the value and attraction of the Bundesliga internationally,” says Robert Klein, chief executive officer, Bundesliga International. “Their expertise, combined with a powerful brand like the Bundesliga, will create many more licensing opportunities as we work together to build a wide range of products for fans that will bring ‘Football as It’s Meant To Be’ to life.”
IMG has experience in the soccer licensing space. The agency was chosen as the global master licensee ofUEFA Euro 2020
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