Health club will also include the brand’s first retail location.

The Tapout brand is expanding to now include its first flagship gym, Tapout Fitness, in New York City.

Tapout is co-owned by Authentic Brands Group and WWE.

The new multi-level, full-service health club has launched with a raft of workout options including traditional weight training, high intensity interval training and martial arts programs, circuit training and personal training. It will also include a full-service juice bar, dedicated programming for children and teens and the first Tapout retail store with exclusive merchandise.

“Tapout Fitness fosters community and encourages members to participate in an immersive and physically transformative experience,” says Marc Tascher, executive chairman, Tapout Fitness. “We have created inclusive general fitness programs and signature classes that adapt the world’s most time-tested and effective conditioning programs. We also offer progressive martial arts classes for members who want to learn new skills and achieve unmatched results.”

Other Tapout Fitness locations can be found in Norcross, Ga., Woodland Hills, Calif. and Raleigh, North Carolina.

“We are excited to open this flagship as it is the largest Tapout Fitness location to date,” says Nick Woodhouse, president and chief marketing officer, ABG. “Tapout Fitness clubs have successfully launched in multiple locations and we look forward to the franchise’s continued expansion into major cities and communities across the country.”