Walmart Showcases Licensed Military Merch

NORTH AMERICA–Walmart has launched an online, curated showcase that features an assortment of officially licensed products across all five branches of the U.S. Armed Forces.

April 6, 2018

Walmart Showcases Licensed Military Merch

The online showcase will feature merchandise from the U.S. Army, U.S. Navy, U.S. Air Force, U.S. Marine Corps and U.S. Coast Guard.


The online showcase will initially launch with nearly 3,000 products offered across a number of categories–including apparel and home goods.

Furthermore, each military branch–U.S. Army, U.S. Navy, U.S. Air Force, U.S. Marine Corps and U.S. Coast Guard–independently determined their licensees and vetted suppliers, which then had to apply to be included in Walmart’s Online Military Showcase. As more suppliers join the program, a broader range of products will also become available.

“As a 31-year U.S. Army veteran I’m proud to wear my Army gear, and I’m thrilled that Walmart is providing a way for all of us to shop for officially licensed military merchandise with confidence and convenience,” says retired Brigadier General Gary Profit, senior director, military programs, Walmart. “It’s a privilege to be part of such important

efforts to remember our service members, veterans and their families not only on Veterans Day, but every day.”

Walmart’s Online Military Showcase is now available at

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