Following the opening of FAO Schwarz’s new flagship store at 30 Rockefeller Plaza in New York City and the opening of FAO’s first airport location at LaGuardia Airport in November 2018, the brand will expand its footprint with a second airport store in Chicago Midway International Airport. Through an exclusive agreement with Hudson Group, additional FAO Schwarz and FAO Schweetz shops will open throughout the year in airport terminals nationwide. This includes a forthcoming airport location confirmed to open at Indianapolis International Airport.
FAO Schwarz has also partnered with Kidsland, China’s largest toy distributor and retailer with almost 300 stores.
The long-term, multi-channel partnership will establish FAO Schwarz as the high-end toy retailer in mainland China. A 27,000-square-foot FAO Schwarz flagship is scheduled to open at China World Mall in Beijing May 2019.
FAO Schwarz will continue expanding internationally with shop-in-shops in Canada with Hudson’s Bay.
“FAO Schwarz is a global kids lifestyle brand,” says David Conn, chief executive officer, ThreeSixty Brands, FAO Schwarz’s parent company. “Because of its rich history, authenticity and nostalgia, we have always felt the FAO Schwarz brand goes beyond toys.”
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