Fashion and plush retailers partner to introduce their the Furry N’ Fierce plush and matching teen apparel.
The new collaboration, titled Furry N’ Fierce, will introduce a series of furry friends donning Hot Topic’s iconic styles and accessories. Hot Topic will release a line of matching apparel items for teens and young adults.
The collection will also include a Funko Pop! vinyl figure, which will be available at both retailers as well as online.
The partnership marks the first time the brands have worked together to develop a joint collection.
“Guests who have grown up visiting Build-A-Bear Workshop have a special fondness for the furry friends and memories they’ve made in our stores,” says Jennifer Kretchmar, chief product officer, Build-A-Bear Workshop. “The new Furry N’ Fierce collection gives them the opportunity to reconnect with their youth while expressing their individuality. We have been neighbors with Hot Topic stores
Bears featuring Hot Topic styles will be available at select Hot Topic stores, HotTopic.com and BuildABear.com; accompanying outfits and accessories will be sold in Build-A-Bear Workshop locations and BuildABear.com; and matching young adult styles will be available at select Hot Topic stores and HotTopic.com.
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