ABG Seals Reebok Partnership with Foot Locker

Through the agreement Foot Locker will offer exclusive Reebok styles.

February 18, 2022

Foot Locker

Authentic Brands Group (ABG), a global brand development, marketing and entertainment company, has announced a new and enhanced partnership with Foot Locker for the Reebok brand within the United States.

Through this agreement, Foot Locker and its brands will deepen their assortment with Reebok and will exclusively carry select Reebok footwear models for men, women and kids in its company owned stores and complementary e-commerce websites in the U.S. This includes basketball footwear and collections including styles from basketball players Allen Iverson and Shaquille O'Neal in the U.S. 

"We are thrilled to announce our Reebok partnership with Foot Locker as they are an essential part of our strategic growth plan for the brand," says Jamie Salter, founder, chairman, chief executive officer, ABG. "We are excited to partner with a retailer who holds such an important position with both sports and lifestyle audiences and look forward to driving brand heat with new and iconic product."

"We are

incredibly excited to partner with ABG and Reebok to gain exclusive access to industry renowned product," says Richard Johnson, chairman, chief executive officer, Foot Locker. "This partnership builds on our commitment to elevate the customer experience, offer consumers high heat product from the biggest brands, and build collaborations with the biggest names in sneaker culture."

Foot Locker will work with Reebok Design Group ("RDG"), the global brand hub for design, development and innovation, and the supplier of core product categories. Foot Locker anticipates the rollout of an expanded Reebok assortment across its various banners to begin in the fall. 

The transfer of ownership of the Reebok brand from adidas to ABG is expected to close in Q1 of 2022.