April 6, 2018
The average person celebrating Easter will spend approximately $145.13 on candy, decor, apparel and food, almost exactly the same as last year’s $145.28.
“With a plethora of budgetary concerns already on their plates, Americans this Easter will look for special, creative ways to celebrate the holiday without breaking the bank,” says Matthew Shay, president and chief executive officer, NRF. “And as spring weather rolls in, consumers will find affordable ways to spruce up their homes and wardrobes, just in time for visiting family and friends this Easter holiday. Retailers are already lining their shelves with specials on chocolates, warm-weather apparel and even gardening tools and outdoor furniture.”??
The survey found much of consumers’ budgets will go toward food for a family meal,with 86.9 percent of those celebrating Easter spending an average of $45.26.
Shoppers will also set out to purchase new spring attire with 48.4 percent purchasing clothing this Easter. According to the NRF, nine in 10 consumers will stock up on Easter candy, spending an average of $20.66 on jellybeans, chocolate and more.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.