Spain - Licensing & Retail Report

A look at the cultural, political and economic factors driving consumer behavior and the licensing business in the world's 11th largest consumers products market.

April 9, 2018

Spain - Retail and Licensing Report

In the midst of profound political instability, the Spanish economy has achieved the seemingly impossible and continued to grow, with GDP and the job market both trending upward in recent years.

Brand licensing in the country is less developed than in some of its European counterparts making it a great growth opportunity for domestic and international brands alike. And the country has some great brands to build on, with some of two of the football teams in the world (Real Madrid and FC Barcelona) and the No. 1 fashion retailer, Zara.

Included in the Report

  • Market Overview
    • Licensing Overview
      • Trends
        • Top 10 Spanish Retailers
          • Case Study: Adidas and Real Madrid

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