In the midst of profound political instability, the Spanish economy has achieved the seemingly impossible and continued to grow, with GDP and the job market both trending upward in recent years.
Brand licensing in the country is less developed than in some of its European counterparts making it a great growth opportunity for domestic and international brands alike. And the country has some great brands to build on, with some of two of the football teams in the world (Real Madrid and FC Barcelona) and the No. 1 fashion retailer, Zara.
Included in the Report
Top 10 Spanish Retailers
Case Study: Adidas and Real Madrid