
January 14, 2021

The Licensing International Asian Awards, debuted in 2013, recognizes the excellence, innovation and creativity in the licensing industry. The winners of Licensing International Asian Awards 2020 are:
Asian Property of the Year
B.Duck – Semk Products
Corporate Brand/Lifestyle Property of the Year
Mickey Mouse (Year of the Mouse) – The Walt Disney Company (China)
Digital Property of the Year
Honor of Kings – Tencent
Entertainment Property of the Year – ANIMATED
“Frozen II” – The Walt Disney Company
Entertainment Property of the Year – LIVE ACTION
Street Dance of China – Alibaba Culture & Entertainment Group
The Newcomer Award
Donglaiye
Licensed Promotion of the Year
Jingdong World Museum Super IP Day – The Metropolitan Museum of Art, National Gallery, Victoria & Albert Museum, Museum of Fine Arts, Boston / JD.com
Location-Based or Experiential Initiative of the Year
Yu Garden Mickey Lantern Festival – The Walt Disney Company (China) Ltd. / Shanghai Yu Garden Huadeng Culture & Creative Group
Retailer of the Year
FUJIAN LIXUN GROUP CO. – B.Duck
Licensee of the Year – Apparel/Footwear/Accessories
Chow Tai Fook Jewellery Co – LINE FRIENDS / Chow Tai Fook LINE FRIENDS Series
Licensee of the Year – FMCG
Procter & Gamble Company – Mickey Mouse (Year of the Mouse) / SK-II Facial Treatment Essence Celebrating Disney’s Mickey Year of the Mouse
Licensee of the Year – Housewares/Novelties
Razer – Doraemon / Doraemon 50th Anniversary Limited Series
Licensee of the Year – Toys
Guangdong Qman Toys Industry Co. – Pokémon / Qman Keeppley Pokemon Series
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