A reference guide to the top brand licensing agencies in the world.

April 6, 2018

7 Min Read

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THE BEANSTALK GROUP
www.beanstalk.com
Michael Stone, chief executive officer
T: 212-421-6060
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $3.6B
KEY PROPERTIES: Airheads, AT&T, Bag Snobs/Snob Essentials, Bigelow, Blake Griffin, Chiquita, Coppertone, DEWALT, Doodle Jump (UK), Energizer, Eveready, Eureka, Frigidaire, Harley-Davidson (Europe), HGTV HOME, Honda/Honda Powersports/Acura, Iman, Jack Daniel's (Europe), Jaguar (Europe), Land Rover/Range Rover (Europe), Matthew Williamson, MovieStarPlanet, Nesquik, Nutrisystem, Old Bay, Paris Hilton, Pennzoil/Quaker State, Procter & Gamble (Febreze, Max Factor, Mr. Clean, Scope, and Vicks), Rosa Mexicano, Salma Hayek, Slim Jim, Stanley Black & Decker, Talking Friends, Travelocity, U.S. Army and Volvo (Europe).

BIPLANO LICENSING
www.biplano.com
Jordi Rey, general manager
T: +34 93 452 60 00
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $235M
KEY PROPERTIES: DreamWorks, Sanrio, Paramount, King Features, Nickelodeon, Toei, M.G.A., Platinum, Zodiak, Ludorum, IMPS, Limasky and Route 66.

BRADFORD LICENSING
www.bradfordlicensing.com
Michelle Minieri, president
T: 973-509-0200
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $400M
KEY PROPERTIES: Pepsi, 7-Up, Pez, Game of Thrones and Happy House.

BRAND CENTRAL GROUP
www.brandcentralgroup.com
Ross Misher, president and chief executive officer
T: 310-268-1231
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $1.9B
KEY PROPERTIES: Dr. Pepper Snapple Group, Miraval Resort & Spa, Seventh Generation, Gaiam, Dr. Andrew Weil, Apartment Therapy, Cupcakes and Cashmere, Crowdstar, Petit Tresor, NUK, Jarden (Coleman, K2, Ride, ExOfficio, Marmot, Rawlings, Berkley, Shakespeare, and First Alert), The Fred Rogers Company, Mark Burnett Productions (Are You Smarter than a 5th Grader?), Pee- wee Herman, The Chew, MasterChef and Beekman 1802.

BRANDGENUITY
www.brandgenuity.com
Andrew Topkins, partner
T: 212-925-0730
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $625M
KEY PROPERTIES: Church & Dwight, Food Network, A+E (Duck Dynasty, Swamp People), The Juilliard School, Boppy, Wizard 101 and Sondra Celli.

BRAND LICENSING TEAM
www.blteam.com
Cindy Birdsong and John Shero, managing partners
T: 678-324-3250
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $525M
KEY PROPERTIES: Coca-Cola, Fender Musical Instruments, Chick-fil-A, Boys & Girls Clubs of America and Morris Animal Foundation.

BRAND SENSE PARTNERS
www.bsp.com
Ramez Toubassy, president and chief executive officer
T: 310-867-7222
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $1.3B
KEY PROPERTIES: Dodge, Hamilton Beach and Shabby Chic.

BRAVADO(UNIVERSAL MUSIC GROUP)
www.bravado.com
Tom Bennett, chief executive officer
T: 212-445-3400
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $400M
KEY PROPERTIES: The Rolling Stones, Lady Gaga, Michael Jackson, Justin Bieber, Paul McCartney, Eminem, Kanye West, Metallica, Katy Perry, Nicki Minaj, Guns 'N Roses, Red Hot Chili Peppers, Lil Wayne, Green Day, Black Sabbath and The Killers.

BROAD STREET LICENSING GROUP
www.bslg.com
Carole Francesca, president
T: 973-655-0598
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $458M
KEY PROPERTIES: Playboy, Guinness, BIC USA, Burger King, Diageo, O'Charley's, 99Restaurants, Steak 'n Shake, China Mist Teas, Merav Olive Oil, Rich's Foods, Gourmet Boutique Foods and Culinary Institute of America.

THE BUFFALO WORKS
www.thebuffaloworks.com
Joanne Olds, founder
T: 952-475-3013
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $233M
KEY PROPERTIES: Jim Shore, Dan DiPaolo, Pozy Bears (Dave Miller), Just The Right Shoe (Lorraine Vail), Julie Browning Bova, Mary Fisher and Georges Monfils.

CREATIVE ARTISTS AGENCY (CAA)
www.caa.com
Gary Krakower, agent; Ian White, agent
T: 424-288-2499
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $1.08B
KEY PROPERTIES: Shaun White, Bethenny Frankel, Bob Marley Estate, Katy Perry, Gordon Ramsay, Lisa Vanderpump, Cindy Crawford and Rachel Roy.

COPYRIGHT PROMOTIONS LICENSING GROUP (CPLG)
www.cplg.com
Peter Byrne, chief executive officer; Steve Manners, executive vice president
T: +44 (0) 20 8563 6400
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $1.65B
KEY PROPERTIES: Skylanders, The Simpsons, Ice Age, DreamWorks, St. Andrews Links, Sesame Street, Michaelangelo and FIBA.

EUROPEAN LICENSING COMPANY (ELC)
www.europeanlicensingcompany.com
Hakan Durdag, chief executive officer
T: +44 (0) 20 7292 2000
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $360M
KEY PROPERTIES: Cartoon Network, DreamWorks, Fox, Rainbow and Warner Bros.

EQUITY MANAGEMENT (EMI)
www.equitymanagementinc.com
Glen Konkle, chief executive officer
T: 858-558-2500
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $5.5B
KEY PROPERTIES: General Motors, Reynolds Consumer Products (Hefty), Kawasaki, La-Z-Boy, Goodyear Tire and Rubber Company, French's, Frank's RedHot, Nissan, American Airlines, Torani, Lockheed Martin and Whirlpool/Maytag Corporation.

EXIM LICENSING GROUP
www.eximlicensing.net
Elias Hofman, president
T: 305-534-1900
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $1.7B
KEY PROPERTIES: American Greetings, Britto, Cookie Jar, Discovery, DreamWorks, HIT, Lucas, MGA, Nelvana, Peanuts, Sanrio and UFC.

FLUID WORLD
www.fluidworld.co.uk
Andrew Lane, chief executive officer
T: +44 (0) 2030 581551
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $500M
KEY PROPERTIES: Virgin Galactic, Hello Kitty, Mr. Men & Little Miss, Sanrio characters and Chupa Chups.

GLOBAL ICONS
www.globalicons.com
Mike Gard, chief operating officer
T: 310-820-5300
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $3.4B
KEY PROPERTIES: BMW, Buck Knives, Dairy Queen, Duraflame, Ford, Guiness, Hollywood, Humvee, Jarden Consumer Solutions (Crock-Pot, Mr. Coffee, Oster, Sunbeam), Lincoln, Little Giraffe, Mini, Motorola and Pop Secret.

IMC LICENSING
www.imclicensing.com
Stephen Reily, managing director and chairman; Carla Dearing, managing director and chief executive officer
T: 502-589-7655
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $800M (E)
KEY PROPERTIES: AT&T, A-1, Borghese and Dole.

IMG WORLDWIDE LICENSING
www.imgworld.com; www.imglicensing.com
Bruno Maglione, executive vice president and global managing director; Wesley Haynes, senior vice president, licensing; Cory Moss, senior vice president and managing director, The Collegiate Licensing Company
T: 424-653-1900; +44 20 8233 6673
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $8.1B
KEY PROPERTIES: Collegiate Licensing, PGA Tour, Wimbeldon, Ferrari, Le Mans, Royal Armed Forces, Goodyear Tire and Rubber, Volkswagen, Sergio Tacchini, Playboy, Salt Life, Arnold Palmer, Pele, Armored Auto Group, ESPN, X-Games, Vail Resorts, Chicken Soup for the Soul, Manchester United, GNC, STP, Muhammad Ali, Coach John Wooden, Elisabeth Hasselbeck, Ryder Cup, Louisville Slugger, Kentucky Derby, Rolling Stone, French Bull, Randy McGovern, George Best, FC Barcelona, World Series of Poker the World and World's Strongest Man.

INK
www.ink-brands.com
Morten Geschwendtner, chief executive officer; Peter Schnohr, director, chief operating officer
T: +45 3355 6100
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $518M
KEY PROPERTIES: Masha & The Bear, Subway Surfers, Smurfs, Peppa Pig, Royal Copenhagen, Bratz, Lalaloopsy, Mia & Me and Discovery.

THE JOESTER LORIA GROUP
www.joesterloriagroup.com
Debra Joester, president and chief executive officer
T: 212-683-5150
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $1.8B
KEY PROPERTIES: The World of Eric Carle, The Kellogg Company, Entenmann's, Mountain Dew, The Hive, Discovery Communications' Animal Planet and The Annoying Orange.

THE LICENSING COMPANY (TLC)
www.thelicensingcompany.com
Angela Farrugia, group managing director
T: 212-413-0880
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $3.81B
KEY PROPERTIES: Chrysler, Iconix, Anheuser Busch, Mercedes Benz, Coca Cola, Jelly Belly, Cosmopolitan, Reckitt Benckiser, Nestle, Little Tikes, Umbro, Skechers, Magic Light Pictures, National Trust, Jane Packer, Peanuts and Puffa.

LIVE NATION MERCHANDISE
www.lnmlicensing.com
Michael Krassner, executive vice president, licensing
T: 415-247-7400
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $410M
KEY PROPERTIES: Emblem3, AC/DC, KISS, Led Zeppelin, Rihanna, Deadmau5, David Bowie, Madonna, The Clash, John Lennon, Ke$ha, Aerosmith, Maroon 5, Shakira, Sex Pistols, U2, Woodstock, Yellow Submarine, Nirvana, Sublime, Wu Tang Clan, Kurt Cobain, Pat Benatar, Van Halen, Megadeth, Kings of Leon, Mac Miller, 98 Degrees, Def Leppard, Lynyrd Skynyrd, Ozzy Osbourne, Rush, Depeche Mode, Phantom of the Opera, Cats and Evita

LMCA
www.lmca.net
Allan Feldman, president, chief executive officer; Alan Kravetz, executive vice president
T: 212-265-7474
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $6.4B
KEY PROPERTIES: AgfaPhoto, Black Flag, Frigidaire, Mack Trucks, Melitta, Roto-Rooter, Westinghouse, AT&T, Craftsman, DieHard, Eastman Kodak, Forbes, Heifer International, Kenmore, Boston Museum of Fine Arts, New York Philharmonic, Pepsico International, San Diego Zoo, Snuggle, Uniden and Winchester.

P&L GLOBAL NETWORK
www.plglobalnetwork.com
Fanny Salazar, head of licensing; Gloria Salazar, director of business administration
T: +52 (55) 5254 4799
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $1.3B
KEY PROPERTIES: DreamWorks, Paul Frank, Sanrio, Jeep Chrysler, Royal County of Berkshire Polo Club, Playstation, Fox Baby TV, TokiDoki, Kimmidoll, Trump and Chuggington.

PLUS LICENS
www.pluslicens.com
Peder Tamm, chairman; Eva Brannstrom, president
T: +46 (0) 8 545 139 00
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $900M
KEY PROPERTIES: ZeptoLab (Cut the Rope), Skylanders, Paul Frank, Hello Kitty, Peanuts, Sesame Street and My Little Pony.

REDIBRA
www.redibra.com.br
David Diesendruck, president
T: +55 11 3383 1616
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $1.22B
KEY PROPERTIES: Coca-Cola, Fox, Paul Frank, Pac-Man and the Ghostly Adventures, Capricho, Galinha Pintadinha and Fishtronaut.

STRIKER ENTERTAINMENT/MOST MANAGEMENT
www.strikerentertainment.com; www.mostmanagement.com
Russell Binder, president; Marc Mostman, president
T: 818-225-9355
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $1.2B
KEY PROPERTIES: Lionsgate/Summit (The Twilight Saga: Breaking Dawn 2, The Hunger Games), AMC (The Walking Dead, MRC–Ted), 41 Entertainment (Pac-Man and the Ghostly Adventures) and DreamWorks Studios (Real Steel).

TYCOON ENTERPRISES
www.tycoon.mx
Elias Fasja, president, co-founder
T: +52 (55) 5395 7833
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS: $915M
KEY PROPERTIES: Plants vs. Zombies (PopCap), HIT Entertainment, Marvel, Sesame Street, Fox and WWE.

Editor's Note: Worldwide retail sales (B-billion, M-million) of licensed products are based on 2012 as reported by License! Global in May 2013. The figures were reported directly by each brand licensing agency respectively unless otherwise noted and are deemed to be accurate. Only companies that provided retail sales data are considered for inclusion. Some contractual agreements for representation that may have changed within the past 60 days may not be reflected in this report. Companies are listed alphabetically.

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