Brand Sense Partners is on board to develop licensing programs for Taste of Home, Reader’s Digest and more.
Trusted Media Brands has named Brand Sense Partners to represent several brands within its portfolio, including Taste of Home and Reader’s Digest, among others.
Under the terms of the agreement, Brand Sense Partners will now work to secure licenses for cookware and small home appliances for Trusted Media Brands’ leading food brand Taste of Home.
The licensing agency will also develop programs for Reader’s Digest, Country, Country Woman and Farm & Ranch Living.
“We look forward to working with Brand Sense Partners to create a successful licensing program for selected Trusted Media Brands products,” says Bonnie Kintzer, chief executive officer, Trusted Media Brands. “Developing this platform offers another avenue by which we will connect with our audiences in a new and meaningful way.”
“We are excited to be partnering with Trusted Media Brands, one of the leading and most established media companies with one of the most recognizable portfolios in the marketplace,” says Monica Hallinan, president, Brand Sense Partners. “We look forward to spreading the brand message of these publications while still upholding the stellar reputation that Trusted Media Brands has created.”