The agency appointment will also see the launch of a new exhibit that will celebrate author Astrid Lindgren and Japan-Swedish relations.

ASIA–The Astrid Lindgren Company has tapped Copyrights Asia to handle the merchandising rights for its literary portfolio, including Pippi Långstrump (Pippi Longstocking), in Japan.

Copyrights Asia will work to expand Astrid Lindgren’s cannon into new consumer product categories.

In connection with the appointment, and in celebration of 150 years of Swedish-Japanese relations, the Tokyo Fuji Art Museum will hold a “Pippi Longstocking and the World of Astrid Lindgren” exhibit July 28-Sept. 24.

“Pippi Långstrump has been known and loved in Japan since tales of her adventures first began appearing in Japanese just over half a century ago,” says David Buckley, president, Copyrights Asia. “This classic property is well-suited to the local taste and Copyrights Asia is looking forward to developing a long-term merchandising program inspired by Astrid Lindgren and her works. This summer’s ‘The World of Pippi Longstocking’s’ artwork exhibition coincides with the local celebration of the 150th anniversary of Japanese-Swedish diplomatic relations so we are excited to be launching this licensing program while much of the market is focused on all things Swedish!”

Additionally, the author’s work has been available in Japan since the 1950’s and is widely celebrated in the country.