Penguin Random House has unveiled its new property Uni the Unicorn, as well as its sequel Uni the Unicorn and the Dream Come True, by the late Amy Krouse Rosenthal.
The new brand offers a spin on the unicorn story, with Uni believing in little girls, and will target tweens and teens.
During Licensing Expo, Penguin Random House will showcase the brand’s new style guide, which highlights artwork and a full branding program. Looking ahead to this holiday season, the brand will be featured across apparel, accessories, gift and toys.
Additionlly, Uni the Unicorn has been included in Spin Master’s Moonlite product line, a storybook projector, since 2017.