Penguin Expands Dennis the MenacePenguin Expands Dennis the Menace

As its year-old publishing partnership with DC Thompson surpasses 300,000 copies sold, Penguin Random House is continuing to expand the range for the Dennis the Menace franchise from author Steven Butler.

Penguin Random House has secured a raft of international deals for The Diaries of the Dennis the Menace, with seven foreign language versions sold. Other licensees on board for the program include Neviti (partyware), Rubies Masquerade (dress-up), John Hornby Skewes (musical instruments), Rose Marketing (confectionery), Trademark Collections (accessories), Blue Sky Designs (stationery), 151 Products (personal care), Abbey Media (home entertainment), Blues (apparel), Kids@Play (go-karts) and Kids Bee Happy (sand art kits).