Dinosaur Roar! brand to expand with new books from Macmillan and product program.

Kids’ media company Nurture Rights has launched The World of Dinosaur Roar!, a new preschool property created in association with the Natural History Museum in London.

Inspired by the picture book Dinosaur Roar!, the new property will initially launch as a collectable series of 26 books that teach preschoolers about dinosaurs in an entertaining way, complete with dinosaur facts and a pronunciation guide.

The book launch will also be followed by a wide-ranging licensing program, managed by Nurture Rights, which will span a host of product categories. The upcoming product program will feature the Natural History Museum logo across all books and licensed merchandise.

The first two publications in the new series–Dinosaur Roar! The Tyrannosaurus Rex and Dinosaur Boo! The Deinonychus–are now available, and the next two book in the series–Dinosaur Stomp! The Triceratops and Dinosaur Munch! The Diplodocus–will launch in July. The new titles will be published by Macmillan’s Children’s Books, the official publishing partner for the property.