Cream Content is to launch a new Crufts-branded magazine following a deal with 4sight Licensing Solutions, part of 4Kids Entertainment. Crufts is one of the world's most famous dog shows, organised and hosted by the Kennel Club and attended by more than 140,000 dog lovers from the UK and overseas. It is also the subject of a licensing programme launched and managed by 4sight.

The glossy Crufts Magazine will appear four times a year and is designed to encourage interest in training, breeding and showing. The magazine will be available through subscription and at the Crufts and Discover dog shows.

In addition to the magazine, World Editions, World Leisurewear and Revel Mob are on board as licensees. "The publication of this new magazine is recognition of the strength of the Crufts brand and its considerable reputation amongst dog owners," says Sandra Vauthier-Cellier, managing director of 4sight Licensing Solutions. "This adds to a strong existing programme on which we will continue to build."