The range, aimed at children ages 5 to 11, will span several categories, including puzzles/games, science kits, craft/activity items, paper products, plush and apparel. The partnership aims to inspire a love of nature within children by combining Dahl’s humor and storytelling with the Natural History Museum’s knowledge of the natural world.

Product designs will integrate Dahl’s iconic stories, including James and the Giant Peach, Fantastic Mr. Fox, The Enormous Crocodile and Matilda. The range will incorporate themes that are important to the museum, such as caring about the environment, helping animals flourish in their natural environments and learning in a fun, educational way.

“We couldn’t be more excited to expand our partnership with the Natural History Museum through this range of unique and educationally fun licensed products,” says Stephanie Griggs, licensing and design director, The Roald Dahl Story Company. “Roald Dahl was a huge lover of the outdoors, and this came through in abundance via his adored characters and stories. Natural History Museum will provide invaluable authenticity to the key themes, and we are both equally enthused at getting children outside and discovering the natural world around them.”

The Roald Dahl Story Company and the Natural History Museum are seeking licensees and retailers for the range, which is set to launch in early 2020.