Hasbro Introduces Transformers ‘80s Week

New licensed product to commemorate a milestone from the Hasbro IP.

License Global

May 16, 2024

3 Min Read
Funko’s Transformers 40th Anniversary Pop! Figures.
Funko’s Transformers 40th Anniversary Pop! Figures.Hasbro

Hasbro has unveiled Transformers ’80s Week to celebrate the 40th anniversary of the franchise. The week-long celebration features new product reveals, pre-orders and retro content allowing new generations to discover the decade where it all began. On Transformers’ social channels, there will be a series of ’80s-themed stop-motion videos dropping each day this week.  

Transformers new products are also dropping this week, including:  

  • The Transformers Studios Series product line brings the epic action of the Transformers movies from the big screen to fan collections. The latest additions include action figures based on Bumblebee, Skywarp, Steeljaw, Springer and Decepticon Soldier. The newly revealed Transformers Generations Comic Edition Decepticon Straxus action figure celebrates the Transformers robots’ comic debut in 1984.  

  • Rooted in action and adventure, the Hot Wheels Transformers Line unites the fan bases of Hot Wheels and Transformers with launches for car, Autobot and Decepticon lovers to enjoy. The brands are kicking off a never-before-seen collector item: Hot Wheels Transformers Optimus Prime. The new vehicle authentically recreates a 1:64 scale version of the Autobot leader in metal-on-metal material. This converting collector piece comes with full graphics on top of the red and blue Spectraflame paint and Real Riders custom wheels. Hot Wheels Transformers  Optimus Prime will be available on May 21 at 9 a.m. PST, at Mattel Creations.  Later this summer, the line will evolve to include Transformers characters across multiple Hot Wheels lines, including Bumblebee in the Hot Wheels Basic Singles Assortment, a Hot Wheels Silver Series collection of Autobots and Decepticons and more characters like Megatron and Starscream in Hot Wheels Skate.  

  • Hasbro Presents Transformers: Music from the Original Animated Series. Fans can jam out to music from 1984’s The Transformers classic animated series (Seasons 1-3). Originally released in 2019 with over 45 minutes of music, this reissue album includes bonus tracks and a mixture of remastered orchestral and ’80s-inspired synth tracks from the original tapes by composer, Rob Walsh. The vinyl album is available for preorder now, and a first-ever digital release of the album will be offered later this year. The album will launch in July with preorders coming soon to Hasbro Pulse. 

  • Funko’s Transformers 40th Anniversary Pop! Figures are inspired by the “Generation 1” era of the franchise, fans can add iconic Transformers characters to their collection, such as Optimus Prime, Megatron, Blaster, Astrotrain and Laserbeak. By purchasing Laserbeak, there is a 1-in-6 chance to obtain the Pop! Buzzsaw chase figure. Chase variants are shipped at random and not guaranteed with purchase. Transformers 40th anniversary Pop! figures will be available for pre-order on Funko.com and participating retailers. Figures to launch in July.  

  • Transformers teams up with Beyblade for collab tops, featuring Optimus Prime, Optimus Primal, Starscream and Megatron in multi-pack sets for the new, fourth-generation Beyblade X series.  

  • “Till All Are One: Transformers 40th Anniversary Event”is a cinema experience that showcases episodes from the classic 1984 animated series, “The Transformers,” and an exclusive behind-the-scenes table read featuring some of the Transformers original voice-over talent, including Peter Cullen (original voice of Optimus Prime) and Frank Welker (original voice of Megatron). A sneak peek of the new season of the original animated kids’ series, “Transformers: Earthspark,” will be shown as well. Tickets and participating theater locations are available at Transformers40thCinemaEvent.com.  

About the Author(s)

License Global

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