Collaboration between Mob Entertainment and Jazwares Game Studio underscores Mob Entertainment’s expansion into diversified platforms and exploration of new player experiences.

License Global

February 27, 2024

2 Min Read
‘Poppy Playtime Forever’ Game, Mob Entertainment
‘Poppy Playtime Forever’ GameMob Entertainment

Mob Entertainment, a transmedia entertainment company, creators of the Poppy Playtime franchise and Huggy Wuggy global phenomena, has announced its collaboration with Jazwares, a global toy company and its game studio, to introduce the official game, “Poppy Playtime Forever” to the Roblox platform. This marks a milestone in expanding the immersive gaming and user-generated content experience within the Poppy Playtime universe.

Set to launch Feb. 29, “Poppy Playtime Forever” lets up to 10 players join forces to overcome challenges, survive and escape the confines of the Playtime Co. toy store while unlocking new environments and creating user-generated content along the way. Players will encounter familiar faces throughout the game, including Huggy Wuggy and Kissy Missy.

“We are excited to see the Poppy Playtime universe continually expand, and this collaboration with Jazwares represents a new chapter in delivering immersive gaming experiences to our players,” say Zach Belanger, co-founder, chief executive officer, and Seth Belanger, co-founder and chief commercial officer, Mob Entertainment. “Roblox entertains 350 million users each month, and we have gotten a lot of feedback from fans to develop an official game for the platform. ‘Poppy Playtime Forever’ is set to revolutionize the Roblox gaming landscape, offering a blend of storytelling, the ability to collaborate with other players and creativity that will captivate players worldwide.”

Developed by the Jazwares Game Studio, known for its commitment to imaginative play and innovative gaming experiences, “Poppy Playtime Forever” is an adventure for players of all ages.

“Jazwares Game Studio brings IP to life like nobody else can, and we’re thrilled to team up with Mob Entertainment and introduce ‘Poppy Playtime Forever’ to the Roblox platform,” says Kyle Hulse, director, gaming, Jazwares. “With Poppy Playtime’s massive popularity and Roblox’s rich history of community-generated content, it’s the perfect match as the brand ventures into various realms of gaming.”

Watch: Poppy Playtime Video teaser ...

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License Global

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