Solé Bicycles Partners with Van Gogh Museum

Limited-edition collaboration features bicycles adorned with the renowned “Almond Blossom” painting.

License Global

May 17, 2024

2 Min Read
Solé Bicycles x Van Gogh Museum Almond Blossom Bicycle
Solé Bicycles x Van Gogh Museum Almond Blossom BicycleSolé Bicycles

Solé Bicycles, a Venice Beach lifestyle bicycle brand, has announced a limited-edition bicycle collaboration with the Van Gogh Museum, the Solé Bicycles x Van Gogh Museum Almond Blossom Bicycle. In a deal brokered by IMG, the exclusive line of single-speed bicycles is adorned with Van Gogh’s vibrant “Almond Blossom” painting – a partnership that brings together iconic symbols of freedom, movement and the appreciation of nature.

Inspired by Vincent van Gogh’s “Almond Blossom” painting, Solé Bicycles has incorporated the imagery onto its bikes, capturing Van Gogh’s love for the natural world and his desire to capture its beauty through his art. 

“We’re excited to partner with Van Gogh Museum and share this collaboration that celebrates the connection between art and movement,” says Jimmy Standley, chief executive officer, Solé Bicycles. “We hope this inspires people to experience every ride as a journey into the vibrant world of Van Gogh's iconic painting and enjoy the beauty of nature, both on and off the bike.” 

The collaboration embodies a blend of Dutch artistry and Californian lifestyle and features a hydro drip graphic adaptation of van Gogh’s renowned “Almond Blossom” painting, which has been water transferred onto a Solé bicycle’s high-tensile steel frame. 

“We are very excited about the launch of the collaboration with Solé Bicycles,” says Marijn Veraart, head, licensing, Van Gogh Museum. “Vincent van Gogh was full of curiosity and found his inspiration by traveling and exploring new destinations. Together with Solé Bicycles, we can translate Vincent’s art and inspiration into a unique product that encourages people to explore, embark on new journeys and discover the world.” 

All Solé bicycles ship with flat-rate shipping within the contiguous U.S. and arrive 90% assembled, including all tools and instructions needed to complete.

The Solé Bicycles x Van Gogh Museum Almond Blossom Bicycle is available at and the company’s Los Angeles retail shops. 

Read more about:

Van Gogh MuseumIMGEurope

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like