DC Entertainment and Snap Inc. have entered into a content collaboration to bring MAD Magazine to the Snapchat platform.
The deal falls under a global agreement forged by Time Warner and Snap last year.
The agreement will see DC bring MAD’s satire and political jargon to Snapchat in a reimagined way.
“We’ll be taking on sports, celebrities, politics, pop culture and anything else in the zeitgeist. Nothing is off the table because nothing has ever been off the table with MAD,” says John Ficarra, creative advisor, DC Entertainment and former senior vice president, MAD. “This is a reinvention of the MAD brand with relevant, mobile-first storytelling that will allow us to reach new audiences that are consuming this type of social satire on their devices every day.”
MAD magazine content will appear daily on Snapchat beginning Sept. 1.