to the Snapchat platform.
The deal falls under a global agreement forged by Time Warner and Snap last year.
The agreement will see DC bring
satire and political jargon to Snapchat in a reimagined way.
“We’ll be taking on sports, celebrities, politics, pop culture and anything else in the zeitgeist. Nothing is off the table because nothing has ever been off the table with MAD,” says John Ficarra, creative advisor, DC Entertainment and former senior vice president, MAD. “This is a reinvention of the
brand with relevant, mobile-first storytelling that will allow us to reach new audiences that are consuming this type of social satire on their devices every day.”
magazine content will appear daily on Snapchat beginning Sept. 1.
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