Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
July 26, 2018
DC Entertainment and Snap Inc. have entered into a content collaboration to bring MAD Magazine to the Snapchat platform.
The deal falls under a global agreement forged by Time Warner and Snap last year.
The agreement will see DC bring MAD’s satire and political jargon to Snapchat in a reimagined way.
“We’ll be taking on sports, celebrities, politics, pop culture and anything else in the zeitgeist. Nothing is off the table because nothing has ever been off the table with MAD,” says John Ficarra, creative advisor, DC Entertainment and former senior vice president, MAD. “This is a reinvention of the MAD brand with relevant, mobile-first storytelling that will allow us to reach new audiences that are consuming this type of social satire on their devices every day.”
MAD magazine content will appear daily on Snapchat beginning Sept. 1.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
BuzzFeed Sells Complex: Is the Reign of BuzzFeed Over?Feb 22, 2024
The Hershey Company is Making Life SweeterFeb 22, 2024
The emoji Company and tonies Launch Potty Training Tonie Featuring ‘Poo’Feb 22, 2024
Viacom18 Consumer Products, Papa Don’t Preach Launch Garfield CollectionFeb 22, 2024