Belgian comic franchise makes its way to India in new deal.

License Global

July 19, 2022

2 Min Read
Promotional image for The Smurfs.
Promotional image for The Smurfs.HarperCollins

HarperCollins has announced it will publish its books about The Smurfs in the Indian subcontinent. 

“It’s an honor for HarperCollins to publish the Smurfs in India,” says Tina Narang, publisher, HarperCollins Children’s Books. “The Smurfs have been global stars and it is indeed a privilege to bring this strong brand to India. The Smurfs might be small in size but what they stand for is large and universal, so whether it is strong values or an environmental message or much else, it is all wonderfully conveyed through the stories starring the endearing Smurf characters. As we bring home The Smurfs we hope that the little blue friends will not just be loved by children but will strike a nostalgic chord in adults too – all for Smurf and Smurf for all!” 

“Publishing has always been a key category for us which helps us connect with the kids and enrich them with core values that Smurfs stands for,” says Smita Mishra, founder, chief executive officer, Prism Licensing. “We are excited to paint the town blue with the exciting range of “Smurfs” books from HarperCollins which will be a perfect addition to a kid's bookshelf.” 

The first two sets are expected to hit stores across India by Aug. 10. “The Smurfs Ready-to-Read” boxset contains eight books made for early readers.  

Related:The Smurfs Announce Publishing Partnership with HarperCollins

“We are very proud and happy to bring new Smurfs books to India, and how exciting to do it with such a prestigious and powerful publisher as HarperCollins,” says Véronique Culliford, president, I.M.P.S. and daughter of Peyo, the creator of The Smurfs. “My father was a storyteller and books are at the heart of the Smurfs’ DNA. This will contribute to continue my father’s work, telling great stories and smurfing our beautiful blue planet.” 

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