Ecover Unveils Mr. Men & Little Miss Character Little Miss Waste Less

Created to inspire generations to reduce their impact on the planet, Ecover has unveiled a partnership with Mr. Men & Little Miss for a new character and story.
License Global

December 5, 2022

Little Miss Waste Less book
Little Miss Waste Less bookEcover

The latest brand campaign from

Mr. Men. & Little Miss

brings a new character to the roster, Little Miss Waste Less, in response to more parents actively looking to inform and educate their children about environmental concerns.

Little Miss Waste Less is designed to represent the earth – with a blue body and green hair – and will feature in her own story book featuring a line-up of Mr. Men & Little Miss characters.

Continuing into 2023, the new Little Miss Waste Less storybook and character follows on from successful partnerships with Lenor, Rimmel London, Haliborange and Heathrow Airport with more to be announced.

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