Ecover Unveils Mr. Men & Little Miss Character Little Miss Waste Less

The latest brand campaign from Mr. Men. & Little Miss brings a new character to the roster, Little Miss Waste Less, in response to more parents actively looking to inform and educate their children about environmental concerns.

Little Miss Waste Less is designed to represent the earth – with a blue body and green hair – and will feature in her own story book featuring a line-up of Mr. Men & Little Miss characters.

Continuing into 2023, the new Little Miss Waste Less storybook and character follows on from successful partnerships with Lenor, Rimmel London, Haliborange and Heathrow Airport with more to be announced.