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Dr. Seuss Kicks Off the Holiday Season with New Brand Partnerships and Merchandising Program for The Grinch

New partners include Hershey’s, BarkBox, Life is Good and more.

License Global

October 6, 2021

3 Min Read

Dr. Seuss Enterprises, a global children’s entertainment company, welcomes the holiday season with a licensing program for the Grinch. Building off the success of Grinchmas 2020, this year’s program for The Grinch will focus on a global roster of close to 40 partners that will bring the Who-ville character to life in a myriad of ways.

Dr. Seuss Enterprises has already signed a long list of new licensed product partners for categories including apparel, accessories, pet toys, ornaments, food gifting and more. Product lines fans will find in retail this holiday season include themed products from Hershey’s, character-inspired dog toys from BARK, the makers of BarkBox, plush toys from Aurora, Grinch-themed tees and fleece from Life is Good, Hybrid, Komar, Hanna Andersson, SG Companies and tentree, signature women’s and children’s footwear collections from Skechers and festive décor from Gemmy Industries. The list doesn’t stop there – Dr. Seuss Enterprises also lists Ruz USA, Williams Sonoma, Funko, Loungefly, American Exchange, Build-A-Bear Workshop, Bioworld, CreateOn, Enesco, MJC, Franco, Hallmark, Tervis, Zrike, The Chase Group, Patton Pictures, Pottery Barn Kids, Pottery Barn Teens, Oriental Trading, American Greetings, American Eagle, Fetch for Pets, Jacmel Jewelry, Lenox, Stance and Fun.com as additional Grinch licensees.  

The Grinch will also continue his global reach this year with several new expansions. The ever-expanding Canadian retail program will include merchandise from partners Mad Engine, NTD, Bioworld Canada and Formula Brands. Product categories in the U.K. and European markets are also expanding with new licensee H&A Marketing covering health and beauty, Fizz Creations for games and gifting, Stor for kitchenware and Brand Alliance for adult apparel and accessories, which is resulting in the largest retail program ever in the U.K. Cotton On will launch Grinch retail programs at its stores in both the U.S. and Australia. Other highlights out of Australia and New Zealand include apparel and accessory programs from Mitch Dowd and a fourth Grinch collection from sleepwear king Peter Alexander. New apparel from Powerhouse Clothing will feature in South Africa and apparel from new licensees Grupo Ismark and Grupo Textil CIMS in Mexico. 

The story of “How the Grinch Stole Christmas!” will be brought to life not only through inspired products, but through live experiences as well. Dr. Seuss Enterprises has partnered with Kilburn Live to bring the Grinch to Chicago where guests will be able to visit the The Dr. Seuss Experience, an immersive spectacle where guests can take a journey through the world of Who-ville. Folks can also catch the Annual Universal Studios Orlando and Universal Studios Hollywood celebration of Grinchmas at their parks.

“The Grinch is one of our more popular properties and has truly become a big part of the holiday season,” says Susan Brandt, president, Dr. Seuss Enterprises. “With our best-in-class partners, we’re building out a licensing program that is our most ambitious to date and that we hope will appeal to all fans, whether they love the Grinch’s snarky sense of humor or the fact that his heart grows three sizes.” 

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Dr. Seuss

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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