Apparel specialists Fashion U.K. will design and distribute a daywear and nightwear collection, while Scribble Down will develop and distribute transfer packs for the fantasy franchise targeting 7- to 10-year-old boys and girls.
Fashion U.K.’s Beast Quest apparel will include short- and long-sleeve t-shirts, sweats, hoodies, fashion tops, jogging bottoms and shorts. Nightwear apparel will also be produced including pajama sets and Beast Quest onesies. The lines will be available in all retail channels including independents, specialists, high-end and mass-market retailers.
“We are excited by this property, not only because of the proven publishing success, but also by all the additional support in game play,” says Gurdev Mattu, managing director, Fashion U.K.
Scribble Down has inked a two-year deal with Coolabi, which will see product available beginning in November.
Penned by author Adam Blade, Beast Quest was one of the most borrowed series at U.K. libraries in 2013. The stories focus on a battle between good defenders and evil beasts, following the young hero Tom and his best friend Elenna as they embark on a swashbuckling quest to rescue the kingdom of Avantia.
Beast Quest is published in the U.K. by Orchard Books and owned by Working Partners (part of the Coolabi Group.) The series boasts more than 100 books to-date that have been translated into more than 30 languages. 13.5 million copies of Beast Quest adventures have been sold worldwide.
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