Beanstalk Brokers U.S. Army, The Fan-Brand Deal

The U.S. Army has a new home décor licensee thanks to Beanstalk.
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License Global

January 25, 2021


The Fan-Brand have entered into a licensing agreement with the U.S. Army to develop and sell officially licensed lighted wall signs, pool table lights and an assortment of wall décor products bearing the U.S. Army’s logo and colors.

Beanstalk, the U.S. Army’s official global brand extension licensing agency, brokered this agreement. Through its line of licensed products for the NCAA, The Fan-Brand has enabled school fans and athletic teams to express their team spirit, decorate their homes and show school pride in a unique way. Similarly, The U.S. Army’s licensing program aims to build positive brand awareness by offering distinctive products to millions of consumers who wish to showcase their U.S. Army support and patriotism.

“I can’t tell you how thrilled we are to welcome the U.S. Army as the first military branch in our family of licensed brands,” says Harrison Grimm, founder and chief executive officer, The Fan-Brand. “We are honored that the U.S. Army has selected us as a licensee and

will strive to deliver products that our service men and women, veterans, and their families can be proud of.”

The line of products are available on The Fan-Brand direct-to-consumer


and various online retailers.

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