Reese’s Puffs Enters the Metaverse

Reese’s Puffs has partnered with Yoon Ahn for a breakfast bowl-turned-fashion accessory.
License Global

November 9, 2022

The Chrome Puff.
The Chrome Puff.General Mills

Reese's Puffs is reimagining the future of breakfast – in the metaverse and in real life – in collaboration with contemporary designer, Yoon Ahn, and her brand, AMBUSH. The partnership, which debuted last month with a designed Reese’s Puffs cereal box, is expanding into an immersive breakfast experience created exclusively for fans. 

Reservations are available for The Next Breakfast Dimension – a futuristic diner destination where food and fashion collide, open only Nov. 16 in New York City. Guests will have the chance to taste, touch and see the future of breakfast in a chrome-filled Reese’s Puffs experience where they can preview the entire Reese’s Puffs x AMBUSH collaboration before it’s available to the public. 

“From where you eat your bowl of cereal to what you eat it out of – the future of breakfast has no limits,” says Mindy Murray, senior marketing communication manager,

General Mills

. “There is no one better to bring this futuristic look to life than Yoon Ahn.” 

On Nov. 17, fans

in the U.S. can purchase the exclusively designed CHROME PUFF, gain access to the first interactive Breakfastverse experience and score a collectible Reese’s Puffs Cereal Box.  

“I’ve always been a huge Reese’s Puffs fan, so getting the chance to think about what the future of breakfast could look like alongside an iconic brand was a dream come true,” says Ahn. “The CHROME PUFF is our take on breakfast on-the-go in the most fashionable way. The metaverse called ‘Breakfastverse’ we built together is playtime for the inner children in all of us. You can enjoy it by yourself as well as with family and friends. It’s going to be a surreal experience that I think everyone will love.” 

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