The family-friendly digital experience will give kids tools that will empower them to become confident creators and deliver play opportunities in a safe and positive space.
“Kids enjoy playing in physical and digital worlds and move seamlessly between the two,” says Niels B. Christiansen, chief executive officer, The LEGO Group. “We believe there is huge potential for them to develop life-long skills such as creativity, collaboration and communication in both. We have a responsibility to make digital play safe, inspiring and beneficial for all, and just as we’ve protected children’s rights to safe physical play for generations, we are committed to doing the same for digital play. We look forward to working with Epic Games to shape this exciting and playful future.”
“TheLEGO Group has captivated the imagination of children and adults through creative play for nearly a century, and we are excited to come together to build a space in the metaverse that’s fun, entertaining, and made for kids and families,” says Tim Sweeney, chief executive officer, founder, Epic Games.
The LEGO Group and Epic Games will combine their experience to ensure the metaverse is designed from the outset with kids’ well-being in mind. Epic Games has built creative tools and immersive worlds that are open and accessible to players and developers everywhere. Epic Games is also committed to enabling developers to create age-appropriate experiences online. In 2020 acquired SuperAwesome, a company that has pioneered technology designed to deliver safe digital engagement with children under 16.
For 90 years, The LEGO Group has inspired generations of children through play and the endless creative possibilities of the LEGO brick, which remains the core of its business. The company is also a leader in defining safe digital play experiences for children, including the development of an industry-standard Digital Child Safety Policy with UNICEF and the 2016 launch of LEGO Life, the first live moderated social app for children.
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