October 11, 2023
The LEGO Group has revealed new "Animal Crossing" sets inspired by the video game series from Nintendo.
The five new play experiences, created in partnership with Nintendo, allow LEGO builders to explore the world and characters from the video games and play out different stories in the brick-built landscape.
The new range will include build experiences such as:
Julian's Birthday Party
Bunnie's Outdoor Activities
Kapp'n's Island Boat Tour
Isabelle's House Visit
Nook's Cranny & Rosie's House
"To us, 'Animal Crossing' is all about creativity and roleplay, so bringing that to life in physical form using LEGO bricks and creating new minifigures has been fun for the team," says Simon Kent, creative lead, design director, The LEGO Group. "One of the challenges was to make sure that customization of the sets was simple so builders could experience the freedom they have in the game. Additionally, creating the mini figures to make sure they were accurately representing the characters in the video games was very important for us. We look forward to giving kids the opportunity to play with their favorite characters from 'Animal Crossing!'"
"The 'Animal Crossing' video game series is about creating a world where you freely build the life you want, and now with LEGO bricks, you can build that world with your own hands in the real world too," says Aya Kyogoku, game producer, Nintendo. "Putting the sets together is only the beginning. Kids can use the furniture, plants and more included with each set to customize them or even combine multiple sets to create their own village. There are so many different ways kids will be able to express their creativity based on what they like, which can evolve as they grow. We hope that the world of Animal Crossing and its characters, now also in the form of LEGO bricks, can bring smiles to people's faces by being a part of their day-to-day lives."
The new LEGO Animal Crossing sets will be available globally via LEGO Stores, all retailers and on LEGO.com on Mar. 1.
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